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Lockheed Martin

Precision is the product. The design had to prove it.

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Client
Lockheed Martin
Role
Art Director
Agency
Radancy
Context
Brand Refresh
Industry
Defense & Aerospace
Scope
Digital · Print · Social · Environmental
01 The Challenge

Designing for Lockheed Martin means designing for a brand where
the standard is engineering-grade.

Lockheed Martin had just completed a brand refresh — updated identity, tightened system, stricter standards. Every touchpoint in their talent acquisition ecosystem needed to be brought into alignment simultaneously: career site, digital advertising, social media, print, and convention environments for national hiring events.

The challenge wasn't creative freedom. It was the opposite. Lockheed's brand governance is among the strictest in any vertical — defense-industry compliance, enterprise approval chains on every deliverable, zero tolerance for off-brand execution at any level. The creative problem was making recruitment marketing feel aspirational and human inside a brand system built to project precision and authority. Those two things don't automatically coexist.

Client Context

Lockheed Martin is the world's largest defense contractor — a Fortune 100 company operating across aerospace, defense, and security at a global scale. Their brand carries the weight of that position in every pixel. Designing for Lockheed means understanding that the brand isn't just an identity system. It's a statement of capability. The recruitment platform has to attract the engineers, scientists, and defense professionals who are good enough to work there — and the creative has to feel worthy of the brand they're being asked to join.

02 My Role

One CD above. One designer.
Five disciplines. Zero margin for error.

Same two-person senior creative partnership as Wegmans — same CD, same dynamic. The CD owned the client relationship. I owned the artboard. Every visual decision on the account came from me, operating within one of the most compliance-sensitive brand environments in recruitment marketing.

Title
Art Director
Team
CD above. Sole designer on all visual deliverables across every format.
Scope
Career site redesign, digital advertising, social media, print, convention environments
Constraint
Defense-industry brand compliance — every deliverable subject to enterprise-level approval with zero tolerance for off-brand execution
03 What I Made
01
Career Site Visual Redesign
Translated the updated Lockheed Martin brand identity into the talent acquisition platform — visual design across all pages with dev handoff via Sketch. The design problem was the same one that defines every Lockheed touchpoint: how do you make precision feel like aspiration? A brand this authoritative can read as cold in a recruitment context. The site had to hold the rigor without losing the humanity needed to move a candidate from interest to application.
02
Digital Advertising Campaigns
Prospecting and retargeting banner campaigns across all standard sizes — built to hold Lockheed's brand standards from leaderboard to mobile while competing for engineering, aerospace, and defense talent.
03
Social Media Creative
Sustained paid recruitment and employer brand content across platforms — sponsored campaigns, employee testimonials, and awareness moments tied to cultural events like National Intern Day and Women's Equality Day.
04
Convention & Career Fair Materials
Audience-targeted handshake cards and leave-behinds for national hiring events — segmented by candidate type across cybersecurity, military talent pipeline, and engineering recruitment. Physical materials for Lockheed require a level of finish that reflects what the brand represents. When a candidate picks up a leave-behind at a Lockheed booth, they're forming an impression of a company that builds fighter jets. The print quality and design precision have to be worthy of that context.
05
Print Advertising
Recruitment print ads built to hold Lockheed's visual precision at full resolution in trade publications and targeted media — a decisive first impression in a vertical where every major defense contractor is recruiting the same candidates.
06
Environmental & Large-Format Signage
Convention booth environments and large-format signage for national recruitment events — built to command presence on a crowded floor while holding the brand at a scale where every measurement matters.
Lockheed Martin Career Site
Career Site · Archived — site has since been redesigned 01 / 04
Lockheed Martin Digital Advertising
Lockheed Martin Social Media
Digital Advertising · Social Media · Paid Recruitment Campaigns 02 – 03 / 04
Lockheed Martin Convention & Career Fair Collateral
Convention & Career Fair Collateral · Audience-Targeted Handshake Cards 04 / 04
04 Outcome
2+
Years sustained as the account's Art Director — every deliverable held the brand at the standard the account demands
5
Disciplines delivered simultaneously — digital, print, social, environmental, and career site — all brand-compliant
0
Brand compliance failures across the full engagement — in a vertical where a single off-brand deliverable gets flagged

Every deliverable held the brand.
In defense, that's the whole job.

In most verticals, brand compliance is a constraint you work within. In defense, it's the evaluation criteria. Every deliverable either holds the standard or it doesn't. Over the course of the engagement, every deliverable held it — through a brand refresh period, across five disciplines, under enterprise approval processes designed to catch what doesn't. The work is the proof.

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◈   Art Director & Designer   ◈ Remote Only  ·  No Relocation