Wegmans Food Markets
Brief to launch in under 30 days. Built on a foundation that's still standing.
A brand refresh doesn't come with
a recruitment layer.
Wegmans had just completed a major brand overhaul — new visual identity, new typography, new everything. Sharp and considered, built for the consumer side. What it didn't include was a career site. Their existing recruitment platform was still living in the old brand — the one they'd just retired — and underperforming on candidate engagement because of it.
The brief was simple in theory: bring the career site into the new system. The problem is that brand guidelines designed for grocery advertising don't tell you how to design a page that needs to convince someone to trust you with their career. That translation was the job. And it had to be done in under 30 days.
Wegmans is one of the most consistently recognized employers in the country — ranked among the best companies to work for year after year, with a hiring volume that demands a career platform performing at the same level as their consumer brand. When their brand refreshed, the career site couldn't stay behind. The gap between what the brand promised and what the recruitment platform delivered was costing them candidates.
A new brand without a recruitment layer.
We built one.
Wegmans was a two-person engagement — Creative Director and me. The CD owned the client relationship. I owned everything on the artboard. That included walking into high-level stakeholder meetings with Wegmans executives, directing new designers and offshore resources during production, and delivering a complete 20+ page site from brief to launch in under 30 days.
A site built in thirty days.
Still running the show four years later.
The site launched on schedule. The account team confirmed a significant post-launch increase in candidate engagement and application volume. But the metric that tells the real story is the one that doesn't fit in a stat block: the architecture established at launch is still serving as the platform foundation four years later — across campaign cycles, brand evolutions, and stakeholder changes. That's not a successful project. That's a system that earned its keep.