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AT&T Careers

Six years. One account. Every format and discipline — simultaneously.

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Client
AT&T
Role
Art Director
Agency
Radancy
Engagement
7 Years
Year
2018 – 2025
Industry
Telecommunications
01 The Challenge

The brief never changes.
The work has to.

AT&T doesn't give you a brief and walk away. They give you a brand system built for a telecommunications giant — precise, corporate, tightly governed — and then ask you to make it feel human enough to attract the engineers, retail workers, and corporate professionals they need to hire at scale, across every channel, every quarter, for years.

The real challenge wasn't the volume, though the volume was real. It was keeping the work from going stale. Six years on one account means six years of resisting the gravity toward safe, repeatable, on-brand-but-forgettable.

Client Context

AT&T operates one of the most tightly governed brand systems in the Fortune 10. Every deliverable runs through multiple approval layers — legal, brand, HR, stakeholder — before it sees the light of day. Designing within those constraints at volume, without letting the compliance process sand the life out of the work, is the actual skill the account demands.

Account Reality

In agency life, most designers last a year on AT&T. The volume burns people out, the brand process wears people down, or the account moves to a different team. I ran the account for six.

02 My Role

The account the CDs handed off.
And never took back.

AT&T was the account everything else ran alongside. For six years, I was the person the Creative Directors handed it to — and left there. Not rotating through. Not covering gaps. The primary creative, start to finish, across every deliverable the account produced.

Title
Art Director
Team
2 Creative Directors above. Junior designers, offshore teams, and production vendors directed below.
Scope
Full creative ownership — concept, art direction, execution, and stakeholder presentation
Volume
Several hundred assets annually across every design discipline
03 What I Made
01
Career Site Redesigns
Multiple career platform redesigns as AT&T's brand evolved — translating a brand built for mass advertising into a UX environment where someone decides whether to trust you with their career. The work was figuring out which parts of the brand system translated to recruitment and which parts needed to be reinterpreted entirely.
02
Digital Advertising Campaigns
Multi-format flights across 6+ banner sizes — prospecting and retargeting — produced on a rolling cadence for the length of the engagement. The creative problem wasn't making good ads. It was making them feel fresh, quarter after quarter, inside a brand system that doesn't change.
03
Social Media Creative
Ongoing employer brand and recruitment content built to hold the brand's authority in environments where everything around it has no rules at all.
04
Email & Newsletter Design
Recurring recruitment marketing emails and internal HR newsletters — template design and ongoing creative production aligned with campaign flights.
05
Print Advertising
Trade publications, campus media, and local market placements. Print removes every safety net digital affords — no A/B test, no version two, no hotfix.
06
Convention & Trade Show Environments
National recruitment event environments — booth walls, banner stands, large-format signage at a scale where every measurement matters and there is no undo. A banner ad that's slightly off can be ignored. A 10-foot booth wall that's off-brand is what the client sees first when they walk the floor.
AT&T Careers — Career site desktop view with hero section and Career Spotlight
Career Site · Desktop View 01 / 07
AT&T Careers — 300x250 digital advertising campaign variations
AT&T Careers — Social media campaign on Instagram and Twitter phone mockups
Digital Ads · Social Media 02 – 03 / 07
AT&T Careers — Digital campaign formats across 9 sizes in one flight
Campaign Formats · 9 Sizes · One Flight 04 / 07
AT&T Careers — Print advertising: Employee Referral Program flyers and Technology Academy campaign
AT&T Careers — Email newsletters: Inside the Globe college recruiting and Employee Referral Program
AT&T Careers — Social media recruitment campaigns: LinkedIn and Facebook ads across Inside Sales, Government & Defense, and App Developer audiences
Print · Email · Social · Recruitment Campaigns 05 – 07 / 07
04 Outcome
128%
Year-over-year increase in external hiring — with creative as the primary driver, outperforming all Radancy client benchmarks
34%
Decrease in marketing cost per hire — more candidates reached, at lower cost, without sacrificing creative quality
6+
Consecutive years as the account's sole Art Director — in an industry where accounts move and designers rotate, neither happened

One Art Director.
Six years.
The account never needed to be reassigned.

Over the course of the engagement, AT&T's recruitment marketing program delivered a 128% year-over-year increase in external hiring and a 34% decrease in marketing cost per hire — outperforming all Radancy client benchmarks in both categories. In agency work, accounts move. Clients change. Designers rotate. When none of that happened for seven consecutive years, the work was doing its job.

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