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Campaign Direction Digital Advertising Social Media Print Signage Healthcare

Wellstar Health System

Georgia's largest healthcare system. High-volume creative, zero room for error.

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Client
Wellstar Health System
Role
Art Director
Agency
Radancy
Scale
33,000+ Team Members
Recognition
Fortune 100 Best Companies to Work For
Industry
Healthcare
01 The Challenge

Healthcare recruitment marketing operates under tighter constraints than almost any other vertical.
That's the point.

Wellstar needed a sustained, high-volume recruitment marketing creative program to attract candidates at scale across one of the most competitive hiring markets in healthcare. Every deliverable ran through strict brand governance, legal and compliance review, and enterprise approval chains before going anywhere near a candidate.

The creative problem wasn't just making strong work. It was making strong work consistently, at volume, inside a regulated environment where a single off-brand or off-compliance deliverable gets pulled. Speed and quality aren't a trade-off in this context — they're both required, simultaneously, every cycle.

Client Context

Wellstar is Georgia's largest and most integrated healthcare system — Fortune 100 Best Companies to Work For, 33,000+ team members, 11 hospitals, and 329+ medical offices. Their hiring volume demands a creative program operating at the same level as their consumer-facing brand. In a healthcare market where every major system is competing for the same nurses, doctors, and administrators, the employer brand has to work harder than the job listing.

02 My Role

Two healthcare accounts.
One Art Director.
Simultaneously.

I was the Art Director on Wellstar — primary creative on the account under CD direction, owning all art direction decisions and execution independently across every deliverable and format. During the same period I ran ProMedica in parallel, with two distinct regulated brands sharing one designer. Running both demanded production speed and brand precision in equal measure, inside a regulatory environment that doesn't forgive shortcuts and doesn't accept excuses.

Title
Art Director
Team
CD above. Additional designers and offshore resources directed below during high-volume cycles.
Scope
Full creative ownership — career site, digital advertising, social media, print, signage, and recruitment event materials
Constraint
Healthcare industry compliance — strict brand governance, legal review, and enterprise approval on every deliverable
03 What I Made
01
Career Site Creative
Page designs, hero creative, and ongoing visual updates for Wellstar's talent acquisition platform — maintaining brand consistency while keeping the creative fresh in a competitive candidate market.
02
Digital Advertising Campaigns
Prospecting and retargeting banner ad campaigns across all standard sizes — targeting nursing, clinical, administrative, and specialist audiences across Georgia and beyond. Each campaign had to pass compliance and legal review before going live, which means the creative couldn't afford to be fixed after the fact. Every ad had to be right on the first submission.
03
Social Media Creative
Ongoing recruitment and employer brand content across platforms — designed to communicate Wellstar's culture, mission, and scale while meeting brand and compliance standards that are anything but casual.
04
Print Advertising
Recruitment print ads and career marketing collateral — targeted placements across healthcare publications and nursing trade channels, designed to hold the brand's authority at full print resolution.
05
Signage & Large-Format
Recruitment signage and large-format materials for Wellstar healthcare facilities and recruitment events — designed to work in physical spaces where candidates are already in a Wellstar environment. Facility signage in healthcare serves a different purpose than trade show environments: it speaks to people who already know the brand and are deciding whether they want to work for it. That distinction shaped every format decision.
06
Convention & Recruitment Events
Branded materials for nursing conferences, healthcare career fairs, and recruitment events — built to position Wellstar as the employer of choice in a room full of competing systems.
Wellstar Careers — Career Site Desktop VIEW FULL SIZE
Career Site · Desktop View 01 / 05
Wellstar — Digital Advertising · Recruitment Campaign & Hiring Event Ads ⊕ VIEW FULL SIZE
Wellstar — Social Media · Employer Brand & Recruitment Campaigns ⊕ VIEW FULL SIZE
Digital Advertising — Recruitment Campaign & Hiring Event Ads · Social Media — Employer Brand & Recruitment 02 – 03 / 05
Wellstar — Social Media · Instagram Carousel · Role-Specific Campaign Series ⊕ VIEW FULL SIZE
Social Media — Instagram Carousel · Role-Specific Campaign Series 04 / 05
Wellstar — Print Advertising · Nurses Recruitment Campaign ⊕ VIEW FULL SIZE
Wellstar — Large-Format Signage · Recruitment Events ⊕ VIEW FULL SIZE
Print · Signage · Social Video 05 / 05
04 Outcome
6
Disciplines — career site, digital advertising, social media, print, signage, and recruitment events, all directed simultaneously
33K+
Team members at Wellstar — the scale of organization the creative program had to serve and represent across every touchpoint
2x
Healthcare accounts directed simultaneously — Wellstar and ProMedica, in parallel, both under full brand and compliance review

Sustained creative output at enterprise healthcare scale — brand-accurate, compliance-clean, delivered at volume.

Delivered a sustained recruitment marketing creative program for one of Georgia's most recognized healthcare brands — maintaining brand voice and visual system consistency across every candidate touchpoint, every format, and every production cycle. Running Wellstar alongside ProMedica in parallel meant holding two distinct regulated brands at production speed without quality degradation on either. In a regulated industry with enterprise approval chains on every deliverable, the output was brand-accurate and compliance-clean throughout the engagement.

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◈   Art Director & Designer   ◈ Remote Only  ·  No Relocation